About us

We are a retail and consumer-focused brand consultancy with over 20 years’ experience advising businesses where brand directly influences buying behaviour. We work at the intersection of commercial strategy, customer insight and execution, helping organisations make clearer decisions about how they show up in the market — and why it matters.

Our work spans multiple consumer-facing sectors, from early-stage challengers to established, multi-channel retailers and enterprise brands. We support leadership teams through brand positioning, re-positioning and re-branding programmes, as well as practical challenges around customer engagement, proposition clarity and portfolio coherence across physical and digital touchpoints.

Northbank is relied upon when brands need to reconcile ambition with reality — aligning what they want to stand for with how customers actually choose, buy and remain loyal. Our approach is grounded in evidence, commercial context and an understanding of how brands perform under real-world trading pressure, not theoretical frameworks alone.

The firm has grown entirely through reputation and referral. We do not market ourselves aggressively, preferring our work — and the outcomes it delivers — to speak for us. Clients value discretion, straight thinking and advice that is trusted at board level while remaining anchored in consumer behaviour and market performance.